Account Executive, WXYZ

Detroit, MI USA The E.W. Scripps Company

WXYZ – TV, the E.W. Scripps ABC station in Detroit, MI is now seeking a full time Integrated Account Executive!

The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.

Key Activities

* Sell commercial and digital solutions to direct businesses and advertising agencies

* Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process

* Prepare and present marketing proposals utilizing qualitative and quantitative research

* Negotiate advertising rates and program ratings

* Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.

* Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators

* Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals

* Perform other duties as needed or as directed by sales management

Education & Experience/Certifications

* Four-year college degree preferred

Skills & Abilities

* Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics

* Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies

* Assembly, delivery and interpretation of monthly customer reports and campaign optimization

* Excellent verbal and written communication skills

* Strong time management and organizational skills

* Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels

* Proven ability to build strong client relationships, including entertaining potential and existing clients

* Proficient with Microsoft Office

Additional Requirements

* Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.

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AC2019