WXYZ – TV, the E.W. Scripps ABC station in Detroit, MI is now seeking a full time Integrated Account Executive!
The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.
* Sell commercial and digital solutions to direct businesses and advertising agencies
* Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process
* Prepare and present marketing proposals utilizing qualitative and quantitative research
* Negotiate advertising rates and program ratings
* Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
* Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
* Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
* Perform other duties as needed or as directed by sales management
Education & Experience/Certifications
* Four-year college degree preferred
Skills & Abilities
* Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics
* Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies
* Assembly, delivery and interpretation of monthly customer reports and campaign optimization
* Excellent verbal and written communication skills
* Strong time management and organizational skills
* Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels
* Proven ability to build strong client relationships, including entertaining potential and existing clients
* Proficient with Microsoft Office
* Valid driver’s license and good driving record required. In addition, proof of insurance and liability coverage may be required.